Automotive industry

Twenty years ago, we set the policy of focusing on the automotive market, and sales to this market expanded from several hundred million yen to 15 billion yen. Originally, we specialized mainly in OA and consumer electronics and were able to match the growing demand for automotive electronics; we were recognized for the speed we forged in the consumer electronics marketplace, which has a quick life cycle. We also earned a reputation for listening to customers’ concerns and proposing a variety of proposals, such as design changes, to ensure mutual win-win outcomes. Recently, Advanex has received many inquiries about new products related to CASE, so we will continue to maximize added value by leveraging our strengths and expanding globally.